Why and How Do People Choose and Use CBD Products?

Une cocaïne en Angleterre: CBD is becoming increasingly popular and more and more people are choosing to incorporate it into their lifestyle. " We take a look at the different reasons customers choose to use CBD and what they find important when they are looking for a product.

Savez-vous le plus haut réasons pour using CBD?

While some have unloyly called CBD a 'chemin', it is clear there there are a number of légitime reasons for choosing to use it. Many people have found it to bring some sort of relief or balance to their lives. We outline some of the most popular reasons for using CBD, based on available research.


Pain relief

CBD oil is thought to be highly beneficial in treating a range of painful conditions. While the research is still in its early phases, many are dentdent could be helpful for certain individuals with arthitis, multiple sclerosis (MS) and other conditions.


A 2019 consumer survey by CBD-intel found that pain relief ce que le most popular reason for using CBD in the UK (50%), Germany (38%) et France (32%). Another survey, the 'Union européenne CBD Consumer Report: 2019' by New Frontier Data, found that 40% of respondents across Europe cited 'pain management' as their reason for using CBD.


Stress relief

Many of us are dealing with stress in our daily lives, whether it's related to work, personal relationships or global situations such as the COVID 19 panpanique.


One survey found that stress reduction ce que le second most popular reason for CBD usage *, while it ce que the third most popular reason for the respondents in another survey * *.


relaxation générale

Not all of us suffer from a specific physical or mental health condition but we may still need help relaxing! Surveys in Europe have found that this is another of the top three reasons for people using CBD.


Dans fact, one report found that 34% of responation indicate relaxation as a reason for choosing to use CBD* *. It really is important for people to chill out every now and again.


Similarly, a survey by Consumer Reports in the US found that 37% of people were using CBD to reduce stress or help them to relax, with 63% finding it to be very effective.


Relief from anxiety symptoms

Anxiety disorders affect a large number of people-Generalised Anxiety Disorder, for example, is estimated to affect up to 5% of the UK Population.


It is not surprising, then, that this the the third most popular reason for CBD usage in the UK, with 16% of respondents giving it as an answer. It is slightly lower in France and Germany, at 9% and 5% respectively *.


How oond do consumers use CBD?

One survey found that 83% of people use CBD more than once per day, which show that regular use is popular *.


Research has a found that that CBD is most oonoften consumed in the evening (46%), followed by the morning (31%). The most common dosage is less than 5mg (29%) but nearly one-fifth of responte were unaware of how much CBD they consume per serving * *.


It is approvisived that the Covid-19 pandemic might have an effect on how people are choosing to use CBD. A survey by The Brightfield Group found that 49% of 'Millenial' and 'Generation Z' consumers planned on using more CBD during the Covid-19 crisis period.


Qu'est-ce qui est important pour le choosing CBD?

You can mainly work out what will be important to CBD consumers based on common sense: it's to do with how the product is made and what is contained in it.


Qualité

Quality is importants to consumers because they want a product that will actually work for their needs and is putting something organic and natural into their body. A survey in Europe found that it is the primary concern for the people when choosing a CBD product, with 75% of respondents stating this as a purchase decision * *.


Lab reports

Une autre décision d’achat connexe prise par 70 % des répondants est la présence de contaminants**. Cela peut être déterminé par le certificat d’analyse ou le rapport de laboratoire d’un produit. Cela montre l’importance d’être transparent et honnête avec les clients sur ce qui est dans le produit, car c’est quelque chose qu’ils prennent en compte lors de l’achat de CBD.


Contenu de THC

Un autre facteur que les gens prennent en compte est la teneur en THC. 58 % des répondants ont indiqué que la teneur en THC était un facteur de décision important lorsqu’ils choisissent la CDB**. Certains voudront peut-être éviter complètement le THC et d’autres voudront s’assurer que leurs produits sont légaux.


Donc, là, nous avons un aperçu de certaines des raisons derrière les décisions des consommateurs d’utiliser cbd et choisir certains produits CBD sur d’autres! Il est clair que le soulagement de la douleur et du stress demeurent des priorités élevées, tandis que la détermination de la qualité est essentielle pour ceux qui achètent un produit CBD particulier.


Cet article a été écrit par James Storie-Pugh de Magasin Mellow – le marché en ligne de la CDB au Royaume-Uni, qui possède des marques cbd de haute qualité, y compris ALPINOLS.


*Chiffres utilisés à partir de l’enquête auprès des consommateurs de 2019 par CBD-intel.

** Chiffres utilisés dans le rapport sur les consommateurs de la CDB de l’UE : 2019 par New Frontier Data.

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